Facebook's Addictive Captology

"If you visit a video arcade or a casino, you're surrounded by captology. The ringing, squawking, flashing screens that pitch such a fit as you walk by actually have a name. They're called "attract mode," and their sole purpose is to make you stop and drop the first of many quarters into their slots."

- Denise Caruso
Machinist, Salon
[clicky]