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"As someone who has a lot of brilliant ideas and follows through on almost none of them, I'm giving more and more credit for execution these days.
I was at an art opening with DP and Benji last week and the concept was good, the execution was average to lazy, but it was EXECUTED. Someone had an idea and followed through on it, all the way to the art gallery. That involved not only doing it, but convincing others that it was worth doing. I didn't buy anything, but I give them credit for going beyond the couch to actually do the thing.
And as long as they don't pull the weakest of weak cop out art explanations ("We just want to make people think"), then I'll continue to give them credit for execution. It's more than I manage most times."
- RPW