"At the very least, Starbucks will smell like coffee again."
- New York Times, January 31, 2008
"The scent of ham, eggs, cheese and bacon will soon stop competing with the aroma of coffee in Starbucks stores as hot breakfast sandwiches become the first casualty of the company's battle to win back customers. The sandwiches, which will disappear by this fall."
- Chicago Tribune, January 31, 2008
Uh, hello? I already figured this one out. See my "You Reek Ah!" post from November.
"One thing you could count on with Starbucks--a coffee shop--was that it smelled like coffee. Entering gave one the sensations a junky would feel just holding a warm syringe; the body begins to react prior to direct stimulus. One would feel a little better just walking in to Starbucks Inc. because the smell would kick off the release of the brain chemicals."
- Ty Hardaway, Middlespace Industries of America™, November 16, 2007
"The scent of the warm sandwiches interferes with the coffee aroma in our stores," said Schultz. "While our customers liked our sandwiches, they told us they missed the aroma and the romance of coffee."
- Howard Schultz, CEO, Starbucks® Coffee, January 31, 2008
I totally called that one. Again! And I am pretty certain that all my moaning about that nasty-ass smell (and how it affects one's perception and memory) has had an real impact. I totally call "™" on that idea. It is yet aNOTHER the Kingdom of Leisure Million Dollar Idea®.
So, Starbucks® how can you repay me (other than a sweet oversized check for $1,000,000.00)? Free coffee and wifi for life. That's how. I want to be able to get my drink on at any Starbucks® for a long as I shall live. Wifi too, thanks (you should really make that a freebee, yo).
You can give me a ring at ty[at]middlespace[dot]net.
Thanks.
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